I have very thin, flat hair and quite often I need dry shampoo just to get my roots off my head and to get a bit of volume in them. I've been hearing a few scary things about the carcinogenic products in aerosol dry-shampoos so after checking the ingredients of this product for safety, I thought I would give it a try. Honestly, I thought I was going to get a sub-par product but one that I'd put up with if it meant not having dangerous chemicals on my scalp. Colour me surprised! Not only does it do exactly what was promised, but it does it BETTER than the dry shampoo sprays I was using before. It takes a bit of rubbing in, but the cacao makes it a dark enough colour that it rubs in quite well. Very impressed! Am definitely buying again and will be my go-to from now on.